Final Master’s Project

My Final Master's Project consists of a Written Document and a Practical Outcome, with significant emphasis on the creative element.

This report articulates the experiential meaning and elements shaping luxury today for U.S. Gen-Z women of high socio-economic status in the context of future fashion communication. It contributes valuable insight into evolving luxury culture and forward-thinking recommendations for developing fashion brand communication strategies.

A sample of my project is below. Please email lucy.holman@icloud.com to view the full project.  

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Critical Research: Understanding Audiences