Final Master’s Project

My Final Master's Project consists of a Written Document and a Practical Outcome, with significant emphasis on the creative element.

The Practical Outcome proposes a theoretical, forward-thinking brand experience strategy for Zimmermann. It outlines how Zimmermann might create a membership club that explores experiential luxury for American Gen-Z women to cultivate meaningful experiences for this particular woman within the U.S. market.

A sample of my project is below. Please email lucy.holman@icloud.com to view the full project.